With a collection of fun clothing, brothers Eri and philip Chu decided to start their label in 2003 after coming to realise they were doing nothing with their lives. This is when they made the choice to dedicate their lives to fashion. After both graduating in London with fashion management and graphic design degrees, London soon became their inspiration. Combine the best of each ones talent and we are given Ground-Zero. With simple cuts and playful graphics you can find the care bears doing the dirty with a bottle of beer in hand or even snow white sniffing coke. With Ground -Zero no rules apply.

We see quite a big influence from Jeremy Scott.

Stockists in London include; Beyond the Valley, Shop 172 and Wunder Shop.

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